Intercept surveys are a tool Extension educators can use to capture local data quickly and with minimal cost. We used intercept surveys at city farmers' markets to test the efficacy of food safety signage. From our experience with the intercept survey process, we identified a set of best practices that can benefit other Extension educators interested in developing and implementing this type of research.
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Henley, S. C., & McCoy, T. K. (2018). Intercept Surveys: An Overlooked Method for Data Collection. The Journal of Extension, 56(7), Article 5. https://doi.org/10.34068/joe.56.07.05