The purpose of this article is to explain how Extension professionals, businesses, and communities can use Facebook advertisements effectively. The article is a planning tool that introduces Facebook's Advertiser Help Center, explains some applicable key concepts, and suggests best practices to apply before launching a Facebook advertising campaign.
Barnes, J. (2016). Organizing to Use Facebook Advertisements: A Planning Tool for Extension Professionals, Businesses, and Communities. Journal of Extension, 54(4), Article 3. https://tigerprints.clemson.edu/joe/vol54/iss4/3