The purpose of this article is to explain how Extension professionals, businesses, and communities can use Facebook advertisements effectively. The article is a planning tool that introduces Facebook's Advertiser Help Center, explains some applicable key concepts, and suggests best practices to apply before launching a Facebook advertising campaign.
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Barnes, J. (2016). Organizing to Use Facebook Advertisements: A Planning Tool for Extension Professionals, Businesses, and Communities. The Journal of Extension, 54(4), Article 3. https://doi.org/10.34068/joe.54.04.03