Organizing to Use Facebook Advertisements: A Planning Tool for Extension Professionals, Businesses, and Communities

Authors

James Barnes, Mississippi State UniversityFollow

Volume

54

Issue

4

DOI

10.34068/joe.54.04.03

Abstract

The purpose of this article is to explain how Extension professionals, businesses, and communities can use Facebook advertisements effectively. The article is a planning tool that introduces Facebook's Advertiser Help Center, explains some applicable key concepts, and suggests best practices to apply before launching a Facebook advertising campaign.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Recommended Citation

Barnes, J. (2016). Organizing to Use Facebook Advertisements: A Planning Tool for Extension Professionals, Businesses, and Communities. The Journal of Extension, 54(4), Article 3. https://doi.org/10.34068/joe.54.04.03