Generic outreach approaches are commonly used to target as many individuals as possible in a cultural community to achieve a greater response rate. However, this one-size-fits-all tactic is rarely effective. Community-engaged outreach practices have been successful with immigrant communities in Minnesota's Twin Cities. When practitioners, clinicians, and scholars engage in these practices, they not only build trusting relationships with cultural communities over time but also achieve mutual benefit, reciprocity, and the leveraging of institutional resources.
Smalkoski, K., Axtell, S., Zimmer, J., & Noor, I. (2016). One Size Does Not Fit All: Effective Community-Engaged Outreach Practices with Immigrant Communities. The Journal of Extension, 54(4), Article 25. https://tigerprints.clemson.edu/joe/vol54/iss4/25