Marketing the county Extension program is a critical responsibility of the entire county staff. This article describes a unique peer-to-peer training and mentoring program developed to assist county Extension staff in improving marketing skills and successfully developing and implementing a county Extension marketing plan. Data demonstrating success of this program are presented. Additionally, best practices for states wishing to create a similar peer-to-peer program conclude the article.
Sneed, C. T., Elizer, A. H., Hastings, S., & Barry, M. (2016). Developing a Marketing Mind-Set: Training and Mentoring for County Extension Employees. Journal of Extension, 54(4), Article 21. https://tigerprints.clemson.edu/joe/vol54/iss4/21