"Developing a Marketing Mind-Set: Training and Mentoring for County Ext" by Christopher T. Sneed, Amy Hastings Elizer et al.

Article Title

Developing a Marketing Mind-Set: Training and Mentoring for County Extension Employees

Authors

Christopher T. Sneed, University of TennesseeFollow
Amy Hastings Elizer, University of TennesseeFollow
Shirley Hastings, University of TennesseeFollow
Michael Barry, University of TennesseeFollow

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Abstract

Marketing the county Extension program is a critical responsibility of the entire county staff. This article describes a unique peer-to-peer training and mentoring program developed to assist county Extension staff in improving marketing skills and successfully developing and implementing a county Extension marketing plan. Data demonstrating success of this program are presented. Additionally, best practices for states wishing to create a similar peer-to-peer program conclude the article.

Recommended Citation

Sneed, C. T., Elizer, A. H., Hastings, S., & Barry, M. (2016). Developing a Marketing Mind-Set: Training and Mentoring for County Extension Employees. The Journal of Extension, 54(4), Article 21. https://tigerprints.clemson.edu/joe/vol54/iss4/21

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