Volume
54
Issue
4
DOI
10.34068/joe.54.04.19
Abstract
Using web-based applications is an innovative approach for delivery of Extension resources. For example, myFields.info is a mobile-friendly application focused on directing stakeholders to information at the field level. Acceptance and diffusion of such applications depends on initial experiences resulting from traditional face-to-face interactions with Extension personnel. We found that crop school participants involved in an Extension training event for a web-based sampling plan showed increased willingness after the training to incorporate sampling plans in their management decisions and share relevant data with others. Specifically, our study demonstrated the value of providing hands-on experience when attempting to encourage stakeholders to accept technologies.
Creative Commons License
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Recommended Citation
McCornack, B. P., & Johnson, W. A. (2016). Getting Growers to Go Digital: The Power of a Positive User Experience. The Journal of Extension, 54(4), Article 19. https://doi.org/10.34068/joe.54.04.19
