Collaboration is an important part of the interaction between Extension and industry. Successful sharing of workload can provide benefits for both parties. A project to create a workbook to address vineyard sustainability was initiated by members of the Oklahoma grape industry with assistance from land-grant university Extension. Productive interaction between Extension workers and industry members included quick turnaround of rough drafts, praise and constructive criticism, give-and-take on ideas for content, active listening relative to problems and suggestions, and offering of advice when needed. The collaboration led to incorporation of new perspectives in a helpful final publication.
Stafne, E. T., Ingels, G., & Carroll, B. (2016). Collaboration of Extension and Grape Industry Members to Create a New Extension Publication. Journal of Extension, 54(4), Article 16. https://tigerprints.clemson.edu/joe/vol54/iss4/16