Collaboration is an important part of the interaction between Extension and industry. Successful sharing of workload can provide benefits for both parties. A project to create a workbook to address vineyard sustainability was initiated by members of the Oklahoma grape industry with assistance from land-grant university Extension. Productive interaction between Extension workers and industry members included quick turnaround of rough drafts, praise and constructive criticism, give-and-take on ideas for content, active listening relative to problems and suggestions, and offering of advice when needed. The collaboration led to incorporation of new perspectives in a helpful final publication.
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Stafne, E. T., Ingels, G., & Carroll, B. (2016). Collaboration of Extension and Grape Industry Members to Create a New Extension Publication. The Journal of Extension, 54(4), Article 16. https://doi.org/10.34068/joe.54.04.16