There is considerable interest in using social media to reach Extension audiences. The study's main objective was to assess the effectiveness of Facebook promotion and event advertising on creating new client contacts as measured by "Likes." The results show the fan base for each county increased slowly prior to and following the Facebook ad, while it increased more rapidly during the advertisement period. Thus, Facebook advertising appears to be an effective tool to increase awareness of Extension Facebook pages. Extension professionals should consider investing in Facebook advertising to expand their fan base.
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Israel, G. D., Borger, R. H., Greer, K., Kelly, S., Leymaster Byrum, K., Pelham, J., Samuel, N., Singleton, L. O., Wells, R. H., & Momol, T. (2015). Using Facebook Advertising to Connect with Extension Audiences. The Journal of Extension, 53(4), Article 7. https://tigerprints.clemson.edu/joe/vol53/iss4/7