To date, Extension still lacks a strong social media presence. By now the majority of Extension professionals understand the importance of social media in advertising their programs, but don't know where to start. The Social Media Marketing Map (SMMM) provides guidance, helping busy Extension professionals design and implement a social media strategy to engage audiences and connect them to online or face-to-face Extension events.
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Christinsen, A., Hill, P., & Horrocks, S. (2015). The Social Media Marketing Map (Part 1): A Tool to Empower the Digital Leaders of Extension. The Journal of Extension, 53(4), Article 29. https://tigerprints.clemson.edu/joe/vol53/iss4/29