Extension has developed a strong evaluation culture across the system for the last 15 years. Yet measures are still limited to the private value of programs, looking at problems in a linear way and at isolated efforts. Across the country, Extension evaluators and administrators need to step up to help answer the "so what?" question about complex issues and related programming through stronger evaluation that leads to articulating the public value of Extension work.
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Franz, N. K., Arnold, M., & Baughman, S. (2014). The Role of Evaluation in Determining the Public Value of Extension. The Journal of Extension, 52(4), Article 32. https://tigerprints.clemson.edu/joe/vol52/iss4/32