Should small businesses invest time and effort in online presence strategies? Results from the study reported here indicate that younger and smaller businesses benefit, with higher revenues from implementing an online presence strategy over time. The implications for Extension educators include expanding their digital literacy programming to assist small businesses and entrepreneurs in their communities.
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Gallardo, R., & Jacobs, A. (2014). Internet Use for Small Businesses: Does It Matter?. The Journal of Extension, 52(4), Article 14. https://doi.org/10.34068/joe.52.04.14