This article draws from surveys of three key components of local food tourism networks: farmers, restaurateurs, and tourists. Key informant interviews were also conducted to complement survey data. Results indicate that word of mouth is central to forming and maintaining local food tourism networks because it links farmers and restaurateurs. Also tourists become aware of tourism opportunities primarily through word of mouth. For these reasons, Extension educators must consider word of mouth when promoting local food tourism. Word of mouth requires time to form "naturally." Therefore, practitioners must create opportunities to link the different hubs in local food tourism networks.

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.