An asset-based community development effort was conducted in Northern Wisconsin and the Upper Peninsula of Michigan to attract and retain young people in an effort to reverse the region's decades-long population decline. Nearly 700 of the community's high school students, college students, and young professionals participated in a survey to identify the features of the community that its young people considered as assets. The grassroots, community-based Gogebic Range Next Generation Initiative collaborated with a number of community institutions to promote, strengthen and connect young people to these identified assets.

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