In recent years, the idea that Extension can build support for its programs by highlighting how they benefit people who have no contact with the programs has taken root in the Extension system. Providing Extension program teams with resources, training, and leadership can lead to a body of public value messages that can infuse Extension's stakeholder communications. Hundreds of Extension professionals have received public value training, and survey results suggest that many trainees are following up with actions. Many trainees see positive effects from the public value approach, but measurable impacts will take more time.
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Kalambokidis, L. (2011). Spreading the Word About Extension's Public Value. The Journal of Extension, 49(2), Article 1. https://tigerprints.clemson.edu/joe/vol49/iss2/1