In 2000, a benchmark survey gathered information from the 18-44 age general urban population about where that group seeks Extension information and the level of the group's awareness of the Cooperative Extension Service. The information was used to develop a Family and Consumer Sciences media public relations campaign that allowed all FCS Extension agents in the U.S. to make a programming impact using the same logo, slogan, and items. The campaign has been heavily used by Extension Family and Consumer Sciences educators to educate the public about Cooperative Extension. The results have application for all components of Cooperative Extension.

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