Knowledge based on research is the most distinctive resource that universities have to share. The traditional approach has been simply communicating the results of research. The psychologist Albert Bandura has participated in a far more sophisticated and efficacious form of outreach in which his pathbreaking research on influencing human behavior is reinforced by multi-disciplinary and multi-investigator research in aid of writers, actors, and communication specialists. Research identifies critical issues and illuminates the causes and conditions surrounding them, guides the planning of responses, and tests their efficacy. Research-based outreach requires the theoretical and methodological tools of a multi-disciplinary team.

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.