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Volume

46

Issue

1

Abstract

Knowledge based on research is the most distinctive resource that universities have to share. The traditional approach has been simply communicating the results of research. The psychologist Albert Bandura has participated in a far more sophisticated and efficacious form of outreach in which his pathbreaking research on influencing human behavior is reinforced by multi-disciplinary and multi-investigator research in aid of writers, actors, and communication specialists. Research identifies critical issues and illuminates the causes and conditions surrounding them, guides the planning of responses, and tests their efficacy. Research-based outreach requires the theoretical and methodological tools of a multi-disciplinary team.

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