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Volume

44

Issue

2

Abstract

The study reported here assessed African Americans' perceptions of a local farmers' market and access to healthy produce in their community. The majority of respondents were satisfied with several dimensions of the farmers' market, including location, cleanliness, variety, price, and quality of produce. Comparing the farmers' market to the local stores in terms of access to fresh produce, about twice the number of residents was satisfied with the farmers' market than with the local stores. This study has implications for Extension in terms of promoting farmers' markets in low-income minority communities.

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