This article documents the dramatic decline in African American participation in the EFNEP and FSNEP programs offered by Los Angeles County Cooperative Extension, although nutrition-related health concerns among this population have increased. The authors conducted a series of key informant interviews and focus groups in African American communities throughout L.A. County to gain insight on how to increase the participation of African-Americans in nutrition education classes. Study findings suggest that specific marketing strategies for African-Americans, including cultural relevance, support teams, food demonstrations, and de-emphasizing the "low income" focus, would help facilitate this goal.

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Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.



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