This article documents the dramatic decline in African American participation in the EFNEP and FSNEP programs offered by Los Angeles County Cooperative Extension, although nutrition-related health concerns among this population have increased. The authors conducted a series of key informant interviews and focus groups in African American communities throughout L.A. County to gain insight on how to increase the participation of African-Americans in nutrition education classes. Study findings suggest that specific marketing strategies for African-Americans, including cultural relevance, support teams, food demonstrations, and de-emphasizing the "low income" focus, would help facilitate this goal.
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King, N. J., & Turner, B. (2004). Increasing African-American Participation in Nutrition Education Programs for Low-Income Consumers. The Journal of Extension, 42(3), Article 11. https://tigerprints.clemson.edu/joe/vol42/iss3/11