Accurately estimating program attendance in large, undefined areas is difficult. Yet attendance is an important factor in effective impact assessment and accountability reporting. A simple method, consisting of a combined activity count and exit poll, can be used to produce reasonable results with a measurable assurance of accuracy. A case study application of this method at a major university campus horticulture event is included to summarize the method.

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Creative Commons Attribution-Noncommercial 4.0 License
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