Accurately estimating program attendance in large, undefined areas is difficult. Yet attendance is an important factor in effective impact assessment and accountability reporting. A simple method, consisting of a combined activity count and exit poll, can be used to produce reasonable results with a measurable assurance of accuracy. A case study application of this method at a major university campus horticulture event is included to summarize the method.
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Streich, A. M., Marx, D. B., Stafford, J. M., & Rodie, S. N. (2003). Estimation of Attendance at a Large Outdoor Event. The Journal of Extension, 41(5), Article 22. https://tigerprints.clemson.edu/joe/vol41/iss5/22