Estimation of Attendance at a Large Outdoor Event

Authors

Anne M. Streich, University of NebraskaFollow
David B. Marx, University of NebraskaFollow
Jeanette M. Stafford, University of Nebraska
Steven N. Rodie, University of NebraskaFollow

Volume

41

Issue

5

Abstract

Accurately estimating program attendance in large, undefined areas is difficult. Yet attendance is an important factor in effective impact assessment and accountability reporting. A simple method, consisting of a combined activity count and exit poll, can be used to produce reasonable results with a measurable assurance of accuracy. A case study application of this method at a major university campus horticulture event is included to summarize the method.

Creative Commons License

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Recommended Citation

Streich, A. M., Marx, D. B., Stafford, J. M., & Rodie, S. N. (2003). Estimation of Attendance at a Large Outdoor Event. The Journal of Extension, 41(5), Article 22. https://tigerprints.clemson.edu/joe/vol41/iss5/22