Taylor & Francis
Courses: This unit activity is intended for public relations (PR), crisis communication, or journalism courses.
Objectives: The purpose is to equip future PR professionals with critical thinking skills and experience to manage crises. Students demonstrate mastery in two ways: by crafting clear crisis response messages and materials in a narrow time frame, and by applying a crisis communication heuristic to manage a simulated crisis event.
Please use the publisher's recommended citation. http://www.tandfonline.com/doi/full/10.1080/17404622.2017.1372598