Document Type

Article

Publication Date

10-2017

Publication Title

Communication Teacher

Publisher

Taylor & Francis

Abstract

Courses: This unit activity is intended for public relations (PR), crisis communication, or journalism courses.

Objectives: The purpose is to equip future PR professionals with critical thinking skills and experience to manage crises. Students demonstrate mastery in two ways: by crafting clear crisis response messages and materials in a narrow time frame, and by applying a crisis communication heuristic to manage a simulated crisis event.

Comments

This manuscript has been published Communication Teacher. Please find the published version here (note that a subscription is necessary to access this version):

http://www.tandfonline.com/doi/full/10.1080/17404622.2017.1372598

Taylor & Francis holds the copyright in this article.

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