In this paper I describe the US Postal Service’s Every Door Direct Mail program which delivers postcards inexpensively to residents within a ZIP code. Extension educators interested in making the most of their advertising dollars can use the EDDM program advantageously. Best practices for advertising campaigns employing this direct mail option are provided.
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Ehmke, C. (2023). Direct Marketing via US Postal Service’s Every Door Direct Mail Program. The Journal of Extension, 61(2), Article 14. https://doi.org/10.34068/joe.61.02.14