Facilitators and Barriers to Farmers’ Market Use in a Rural Area

Authors

Soghra Jarvandi, University of Tennessee ExtensionFollow
Kristen JohnsonFollow
Karen FranckFollow

Volume

60

Issue

2

DOI

10.34068/joe.60.02.08

Abstract

Farmers’ markets may improve access to healthful foods in rural areas. Our objective was to identify facilitators and barriers to farmers’ market use in a rural county. We collected data via surveys, focus group sessions, and key informant interviews. Study participants identified the two existing farmers’ markets as community assets. Barriers to use farmers’ markets included inconvenient market hours, not accepting nutrition assistance program benefits, limited transportation, and limited variety. Interventions to improve food access should include ways to meet the needs of specific populations such as low-income residents and residents living in outlying areas without farmers’ markets.

Creative Commons License

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Recommended Citation

Jarvandi, S., Johnson, K., & Franck, K. (2022). Facilitators and Barriers to Farmers’ Market Use in a Rural Area. The Journal of Extension, 60(2), Article 8. https://doi.org/10.34068/joe.60.02.08