Use of effective public communication strategies is critical for Extension professionals to successfully navigate challenges faced by the agriculture sector and local community, effect policy changes, and ensure public value for the Extension program. Simply addressing the public knowledge deficit is ineffective for gaining public trust in science. Thus, implementation of public engagement and increased dialogue are central to contemporary Extension practice. Such an approach requires balancing factual knowledge with an engaging and open communication style. We draw on both research findings and advice from experienced science communicators to provide a synthesis of practical tips for achieving this balance. Guidance is given regarding framing, word choices, and common pitfalls.

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.