The Southern Forest and Tree Health Diagnostics Facebook page, managed by Extension and forestry professionals in the southeastern United States, is designed to deliver forest and tree heath information to the public via a web-based, crowdsourced diagnostic service. We conducted an online survey to quantify the page's impact by identifying audience demographics, engagement levels, and perceptions of the page's value. Results indicated that stakeholders consider the Southern Forest and Tree Health Diagnostics page to be an effective diagnostics service and a valuable educational tool. This model could be used in other natural resources program areas to increase the reach of Extension professionals.
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Darr, M., Hulcr, J., Eickwort, J., Smith, J., Hubbard, W., & Coyle, D. (2020). Forest Health Diagnostics Facebook Page: Impact and Natural Resources Programming Implications. The Journal of Extension, 58(3), Article 25. https://doi.org/10.34068/joe.58.03.25