Despite the outreach-building benefits of social media for Extension, it is time for Extension professionals to find new innovative ways to reach out that do not involve social media. An increasing body of research has demonstrated the harms social media use imparts on the health and well-being of those in our communities. Our future use of social media as a primary method of outreach may perpetuate these harms, requiring our best efforts to develop new methods of outreach that do not negatively affect those we serve.
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Swinton, J. J. (2020). Extension Needs Outreach Innovation Free from the Harms of Social Media. The Journal of Extension, 58(2), Article 30. https://tigerprints.clemson.edu/joe/vol58/iss2/30