Veg Out! is an infomercial-style produce awareness session. We use image-focused rather than content-focused slides to highlight the health benefits associated with produce consumption. This image-focused approach is helping participants become more familiar with produce serving sizes and increasing the likelihood of their consuming more produce. Our findings suggest that an image-focused education session is an effective strategy for promoting familiarity with the topic being presented and increasing the likelihood of behavior change.
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Bahl, M., Francis, S. L., & Krisco, M. (2021). Veg Out! Use of an Infomercial-Style Format in a Produce Awareness Program. Journal of Extension, 57(6), Article 2. https://tigerprints.clemson.edu/joe/vol57/iss6/2