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Volume

57

Issue

5

Abstract

Extension personnel are faced with measuring public stakeholder behavior, perceptions, and preferences so as to inform program development. At the same time, many are faced with a lack of the financial resources necessary for acquiring generalizable and statistically representative samples. To reconcile these challenges, our team purchased an online survey panel from Qualtrics. Throughout the process of gathering and analyzing data, our team gained insights that may be of interest to others considering the use of online survey panels to sample broad stakeholder populations. Additional findings related to survey design and implementation also provide guidance for those interested in using this sampling methodology.

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