We developed a program centered on a social marketing–enhanced home energy education visit to encourage homeowner adoption of specific energy conservation measures. We randomly assigned 170 homeowners to an experimental condition that included energy education before an energy audit or a control condition that included only an energy audit. Participants in the experimental condition adopted more no-cost and low-cost one-time energy conservation changes, such as adjusting refrigerator/freezer temperatures and lowering hot water temperature. However, they did not invest more in home energy renovations or other costly changes, such as replacing inefficient appliances. We discuss implications of this experiment for enhancing effectiveness of Extension-based energy education programs.
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Caldwell, K. A., Vaughn, L. A., Harrod, E., & Harrod, J. (2019). Social Marketing–Enhanced Home Energy Education Encourages Adoption of Energy-Saving Practices. The Journal of Extension, 57(5), Article 11. https://doi.org/10.34068/joe.57.05.11