Crowdfunding is a resource that allows individuals or groups to raise funds while simultaneously engaging relevant communities and, thus, is an important tool for Extension specialists. We provide recommended steps for successful crowdfunding, including tips for identifying a website, developing or refining a proposal, and crafting a marketing and campaign strategy. We use the successful crowdfunding of a relationship education program as an example.
Monk, J. K., Vennum, A. V., & Kanter, J. B. (2019). How to Use Crowdfunding in Extension: A Relationship Education Example. Journal of Extension, 57(4), Article 4. https://tigerprints.clemson.edu/joe/vol57/iss4/4