Many academic institutions of higher education are experiencing fluctuating or declining levels of public support and funding. One approach to framing potential solutions is identifying the competitive advantages academic institutions have in the marketplace. The advantages for Extension can be described in the context of increasing effectiveness, efficiency, and long-term impact. As an organization, we can focus on 10 competitive advantages related to brand, product, impact, leveraged resources, relevance, objectivity, approach, networks, trust, and unique expertise. The future success of Extension will require that we capitalize on these competitive advantages in visionary and innovative ways to maintain our niche in the marketplace.
Martin, K. J. (2019). Leveraging Cooperative Extension's Competitive Advantages for Success in 2019 and Beyond. Journal of Extension, 57(2), Article 24. https://tigerprints.clemson.edu/joe/vol57/iss2/24