In addition to other evaluation methods, the amount of time visitors spend at an exhibit may indicate visitors' level of interest and engagement with the exhibit content. We describe methods from the museum field where time is used as a measurement of exhibit effectiveness and discuss findings from a study in which we used time to evaluate an Extension exhibit. This information has implications for Extension professionals interested in using time as a method of evaluating visitors' level of interest and engagement in their exhibits.
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Rollins, J., & Watson, S. (2019). Using Time to Assess Extension Exhibits. The Journal of Extension, 57(2), Article 15. https://doi.org/10.34068/joe.57.02.15