Educational campaigns are more complicated when members of our audiences hold scientific misconceptions related to new technologies. Our prairie strips research and education team produced a brief, focused video aimed to dispel a misconception related to the effect of prairie strip plants' roots on agricultural drain tiles in the Midwest. Our "Field Tile Investigation" video was based on the conceptual change framework from science education and featured a discrepant event. The goal was to move farmers, landowners, and their advisors to an understanding of prairie strips that was more compatible with the scientific standard.
Helmers, M. J., Youngquist, T. D., & Grudens-Schuck, N. (2019). Novel Use of Conceptual Change Framework Improves Video on Challenging Science Topic. Journal of Extension, 57(1), Article 20. https://tigerprints.clemson.edu/joe/vol57/iss1/20