This article describes a novel grain marketing simulation game called Marketing in a New Era (MINE) that was developed for use in Extension producer meetings and other educational settings. Key benefits of MINE are that users can personalize the game's marketing simulation environment by incorporating information specific to their operations or regions, users receive immediate feedback about their marketing simulation performance, and users can engage in numerous marketing simulations within a short time period.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.
Kotsakou, S., Walters, C., Groskopf, J., & Tigner, R. (2018). A Unique Marketing Education Tool: The Marketing in a New Era Simulation Game. The Journal of Extension, 56(6), Article 1. https://doi.org/10.34068/joe.56.06.01