Needs assessment in Extension is typically a quantitative process whereby the highest number of votes is deemed to indicate the greatest need. However, this process does not help specialists and county agents know the best response to carry out. A different process is needed to ensure that we in Extension are executing the right responses. In implementing the "jobs to be done" framework, an Extension professional conducts interviews with a small number of audience members to determine the content, kinds of media, and delivery model that will "do the job" for the audience. This article details three cases in which application of this tool supported information product development.

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.