•  
  •  
 

Volume

56

Issue

5

DOI

10.34068/joe.56.05.18

Abstract

Extension faces unprecedented competition in the information marketplace. Although this is not a new concern, today Extension's competitors are no longer an abstract potential. They reside in our homes across the country. Is the past truly prologue? Is Extension destined to continue to experience erosion of audiences and political support? Or are there opportunities for Extension professionals to step up and stem the flow? The answer to the last question is yes, but doing so will take an understanding of the new competitors in the information marketplace and investments in innovation that do more than just sustain Extension's current market position.

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Download

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.