Decreased visibility and awareness of what Washington State University (WSU) was doing for the beef industry was a critical issue raised by beef industry leaders and WSU faculty. Statewide conferences have been used to distribute information to beef producers. However, these conferences require large commitments of labor, time, and financial resources, and it was not known whether they are effective given that so much information is easily obtained electronically. Therefore, we surveyed beef producers at WSU Beef Production Conferences in 2014 and 2016. Recommendations for improving translation of information include maintaining beef conferences, publishing more articles in beef trade magazines, and increasing information on WSU Internet sites. Applying similar activities elsewhere and with other agricultural producer audiences may prove useful.

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