Extension provides personalized educational services collectively known as individual contact teaching (ICT), yet these services often are not evaluated. This article presents results from pilot testing of an approach for evaluating ICT. Extension representatives and clientele provided data on ICT events, primarily office consultations and landscape site visits. Most client respondents were very satisfied with the services received; had increased their knowledge, skills, and future preparedness to address the applicable issue; and had changed a behavior following the education. These positive findings reveal the importance of evaluating such services. Extension professionals are encouraged to use a personalized evaluation approach such as the one described to ensure that the collective value of ICT is captured.

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.



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