Farmers' Trust in Sources of Production and Climate Information and Their Use of Technology
A regionally representative survey of 900 Inland Pacific Northwest farmers showed that farmers trust other farmers and agribusiness most for production management decisions but trust university Extension most for climate change information. Additionally, in responding to questions about use of the Internet and mobile applications for making farm management decisions, many farmers indicated that they use the Internet daily but mobile applications much less regularly to access farm-related information. These results suggest that university Extension personnel have an important role to play in informing farmers about climate change and can do so effectively by using certain digital tools alongside other more traditional avenues for information delivery.
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Borrelli, K. A., Roesch-McNally, G. E., Wulfhorst, J. D., Eigenbrode, S. D., Yorgey, G. G., Kruger, C. E., Houston, L. L., Bernacchi, L. A., & Mahler, R. L. (2018). Farmers' Trust in Sources of Production and Climate Information and Their Use of Technology. The Journal of Extension, 56(3), Article 21. https://tigerprints.clemson.edu/joe/vol56/iss3/21