Online video can be an effective way for Extension to share data stories. Short videos that convey their messages without sound can maximize impact on several social media sites, including Facebook and Twitter. A pilot video was produced in this style; shared on Twitter, Facebook, and YouTube; and evaluated on the basis of the social media platforms' available metrics. To meet clientele where they are, Extension must stay up to date with the latest trends in online information sharing. This article addresses the rationale behind and techniques for creating short videos that communicate without sound.
Thompson, L. J. (2018). Using Short, Silent "Data Story" Videos to Engage Contemporary Extension Audiences. Journal of Extension, 56(3), Article 18. https://tigerprints.clemson.edu/joe/vol56/iss3/18