The Power of Produce (PoP) Club is a farmers' market incentive program for children aged 5–12. The purpose of the summative evaluation described in this article was to determine the impact of the PoP Club on improving family and child behavior at a Minnesota farmers' market as well as child fruit and vegetable (F&V) consumption. Results from a self-reported retrospective survey completed by parents suggest that the PoP Club is a valuable program, with participating parents reporting increased family attendance and child engagement at the farmers' market and increased F&V consumption by children at home.

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