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Volume

55

Issue

6

Abstract

Audience response receivers, or clickers, provide a convenient and efficient way to collect data for developing enterprise budgets. The use of clickers allows the Extension specialist to ask growers for individual farm data while guaranteeing confidentiality and anonymity. In addition, setting up a session for collecting the data from a panel of producers is less costly and time consuming than conducting one-on-one interviews. But perhaps the greatest advantage of this methodology is that it allows for keeping up with the rapid pace of change in growers' practices.

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