Want to send a message that 99% of your audience will read? Many Extension professionals are familiar with using social media tools to enhance Extension programming. Extension professionals may be less familiar with the use of mobile phone text-based marketing tools. The purpose of this article is to introduce SMS (short message system) marketing and provide a starting point for using mass text messages in Extension programming.
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Beecher, C. C., & Hayungs, L. (2017). Getting Your Message Across: Mobile Phone Text Messaging. The Journal of Extension, 55(5), Article 9. https://doi.org/10.34068/joe.55.05.09