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Volume

55

Issue

5

Abstract

This article describes a game that is based around estimating body weights of live cows and is used for teaching ranchers about the importance of monitoring the body weights of their animals. Ranchers viewed four cows and then used their smartphones to submit an estimate of each cow's weight. Results were accumulated and analyzed through use of a custom software script and then were shared with the ranchers during a training session. Following training, the ranchers evaluated four additional cows. Participating in and engaging with the game and training significantly improved ranchers' skill at estimating weight. Gamification can be a useful approach when interacting with and educating ranchers.

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