Water scarcity is one of the most important current issues, and Extension can play a role in helping people conserve water in the home landscape. Residential irrigation users make up an important target audience. The study reported here showed that residential irrigators are different from the general public in important ways. Home irrigation users value clean water more, value plentiful water less, and perceive stronger positive governmental support for water conservation. Extension professionals can target programs to this critical audience by partnering with governmental organizations and working to help home irrigation users understand the impacts of irrigation practices on both water quantity and water quality.

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