Amid waning public financial support for Extension program offerings, highly strategic and professional fund-raising practices are necessary for gaining momentum among private philanthropists and closing the fiscal gap. University of Missouri Extension conducted a precampaign survey that invited feedback from stakeholders to inform Extension leadership on how to execute fund-raising initiatives tailored to the audience. As a result, University of Missouri Extension is better positioned to serve the needs of its constituents by recruiting significant private financial support according to donors' unique interests.
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Adams, C. C., Butler, D. A., & Esplin, K. (2017). Empirical Questionnaire Methods for Fund-Raising Campaign Preparedness in Extension. The Journal of Extension, 55(2), Article 3. https://doi.org/10.34068/joe.55.02.03