Amid waning public financial support for Extension program offerings, highly strategic and professional fund-raising practices are necessary for gaining momentum among private philanthropists and closing the fiscal gap. University of Missouri Extension conducted a precampaign survey that invited feedback from stakeholders to inform Extension leadership on how to execute fund-raising initiatives tailored to the audience. As a result, University of Missouri Extension is better positioned to serve the needs of its constituents by recruiting significant private financial support according to donors' unique interests.
Adams, C. C., Butler, D. A., & Esplin, K. (2017). Empirical Questionnaire Methods for Fund-Raising Campaign Preparedness in Extension. Journal of Extension, 55(2), Article 3. https://tigerprints.clemson.edu/joe/vol55/iss2/3