To increase audience size and maximize use of Extension materials and information, Extension professionals can capitalize on the potential of social media. They can broaden their use of social media beyond what is familiar to sites they have not used previously. They can expand the functionality of social media sites they use by adding share and follow buttons, inserting widgets, and embedding videos and slides. And they can increase traffic to sources of Extension information by linking from wherever possible to Extension materials on social media sites and elsewhere online. Use of the tips provided in this article can result in thousands of additional exposures to Extension materials.
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Brinkman, P., Kinsey, J., & Henneman, A. (2017). Increasing the Capacity of Social Media to Extend Your Outreach. The Journal of Extension, 55(1), Article 6. https://doi.org/10.34068/joe.55.01.06