This article describes a modified importance-performance framework for use in evaluation of recreation-based experiential learning programs. Importance-performance analysis (IPA) provides an effective and readily applicable means of evaluating many programs, but the near universal satisfaction associated with recreation inhibits the use of IPA in this area. Two specific modifications to the traditional IPA framework are proposed: (a) a reorganized matrix and (b) the inclusion of statistical variance. Sample data from a recreation-based experiential learning program are used to illustrate both the traditional and modified frameworks. Suggestions for Extension evaluators are provided.
Pitas, N. A., Murray, A., Olsen, M., & Graefe, A. (2017). A Modified Importance-Performance Framework for Evaluating Recreation-Based Experiential Learning Programs. The Journal of Extension, 55(1), Article 5. https://tigerprints.clemson.edu/joe/vol55/iss1/5