Extension personnel can augment climate change communication and efforts to decrease climate-related agricultural risks by engaging with producers' trusted information sources, including crop consultants. Through a survey of inland Pacific Northwest wheat producers and in-depth interviews with area crop consultants, we examined relationships among producers, crop consultants, and climate change education and adaptation. We found that crop consultants are poised to communicate climate change information to producers, given their strong relationships with producers, practice of promoting adaptive management based on science, and ability to connect climate change to immediate on-farm practices. However, success in leveraging crop consultants to achieve widespread climate change adaptation will depend largely on Extension's presenting the topic to them in accessible ways.
Bernacchi, L. A., & Wulfhorst, J. D. (2017). Crop Consultants as "Climate Consultants": An Extension Opportunity for Climate Change Communication. Journal of Extension, 55(1), Article 27. https://tigerprints.clemson.edu/joe/vol55/iss1/27